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1. How Brands Grow : what marketers don't know

by Sharp, Byron.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Oxford University Press 2014Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

2. why monk bought the ferrari ? : how successful brands create consumer relevant differentiation

by Gupta, Nitish Rai.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi McGraw-Hill 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

3. Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal / Geoffrey Colon ; foreword by Gemma Craven.

by Colon, Geoffrey [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : American Management Association (AMACOM) [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

4. Aaker on branding : 20 principles that drive success / David Aaker .

by Aaker, David [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York City, NY ; Sage, Morgan James Pub., 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

5. Brands and branding / Stephen Brown.

by Brown, Stephen 1955 March 23- [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Los Angeles ; London : SAGE, 2016.Copyright date: ©2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

6. The brand challenge : adapting branding to sectorial imperatives / edited by Kartikeya Kompella.

by Kompella, Kartikeya.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2015.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

7. Branded beauty : how marketing changed the way we look / Mark Tungate.

by Tungate, Mark 1967-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Philadelphia, PA : Kogan Page, c2011Online access: Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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